We’re excited to announce our new brand identity. We also want to reassure you that, although we look a bit different, we’re still the same Human Appeal.
Human Appeal began 25 years ago as just a few students in Manchester - now our charity spans the world. We needed to develop a truly global identity that reflects this and to ensure that, no matter which country you see us in, you’ll recognise us.
We also wanted to present ourselves to the world more accurately as the human-centred charity we’ve always been.
For over 25 years, we’ve been united by our simple human instinct to help others, regardless of creed or colour. Our new brand identity tells the world that we are here for all of humanity, not just part of it. It also represents our vision to become the global agent of change for a just, caring and sustainable world.
Although we are proud of our achievements over the years, we have much work to do. We are facing the worst humanitarian disaster of our time, with some 65.6 million people forcibly displaced in 2016 alone, and nearly half the world’s population living in dire poverty on less than $2.50 dollars a day.
To successfully tackle the next quarter of a century and beyond, we must be more effective. This means recruiting more donors. More staff. More volunteers. It means forging more partnerships. It means more innovation and more investment. It means reacting more immediately and more incisively to emergencies. It means delivering more long-term, positive outcomes in more communities. But to do more, and to be more, we must be noticed more.
Our new look is part of a much bigger picture - to do more. Our new identity will enable us to have a bigger impact on the lives of vulnerable people around the world.
We have come a long way over the past quarter of a century and we’re extremely proud of our work so far. Here is a snapshot of our achievements in 2017:
We are still the same global humanitarian and development organisation saving lives, alleviating poverty, transforming and empowering local communities, whilst championing humanity, impartiality, neutrality and independence.
And we want you to know that none of this would have been possible without you – our precious donors and supporters. We thank you from the bottom of our hearts and we hope you will join us on the next 25 years of our journey.