● Research from the National Council for Voluntary Organisations (NCVO) reveals that 1 in 5 charities may cease operations this winter.
● A 25% decline in public donations during the critical Christmas period indicates a potential £3.2 billion loss throughout the year.
● Human Appeal’s 2023 whitepaper revealed one third (33%) of all UK volunteers have had to cut back on their charitable time.
Manchester, 7th February 2024 – Human Appeal, a UK-based humanitarian aid charity, encourages the public to support their local charity this Random Acts of Kindness Day (17th February) to increase awareness of the challenges faced by charities amid the ongoing cost-of-living crisis.
Recent research from the National Council for Voluntary Organisations (NCVO) reveals that 1 in 5 charities may cease operations this winter. Data compiled by match funding organisation Big Give also identified that the ongoing cost-of-living crisis led to a 25% decline in public donations during the critical Christmas period, resulting in a potential £3.2 billion loss throughout the year. Human Appeal’s own 2023 whitepaper revealed one third (33%) of all UK volunteers have had to cut back on their charitable time to prioritise paid work.
In response to these alarming figures, Human Appeal calls for increased public engagement and support for charities on Random Acts of Kindness Day, to address challenges facing the third sector and remind the public of the vital role played by organisations of all sizes.
Owais Khan, Deputy CEO at Human Appeal, comments: “It’s clear the charity sector is facing numerous headwinds. These are difficult times for so many, which make random acts of kindness all the more important to remind ourselves of the power of community. This is why we’re calling on the public to embrace the positive ethos of Random Acts of Kindness Day by lending a helping hand to charities. These organisations are essential lifelines, supporting the most vulnerable communities at home and abroad.”
By extending an invitation to actively participate in Random Acts of Kindness Day, Human Appeal is highlighting the opportunity to make a tangible impact, supporting charities by fostering positivity and community action through individual action. Whether it's donating a coat, sponsoring a meal, or volunteering time, each act of kindness significantly contributes to sustaining charities during these challenging times.
Human Appeal (registered charity 1154288) is a fully independent British charity and humanitarian NGO based in Manchester, UK. It was established in 1991 and runs targeted aid relief programmes in collaboration with recognised global organisations like the United Nations. Its purpose is to save lives through emergency response and sustainable development programmes, across over 25 countries worldwide.
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