27.09.2013 / For immediate release
Human Appeal highlights world hunger at major food festival
Charity goes back to basics to raise awareness of food poverty. A Twitter feed is not enough to raise awareness of global hunger.
One of the UK's leading food aid charities has launched a new appeal to fight world hunger - at an international food festival.
The Manchester based charity, Human Appeal, has taken a stand at the Halal Food Festival at London's ExCel Centre. It is using the platform to launch a major campaign to increase awareness of global hunger.
The three day festival – which begins September 27 – is billed as the 'World's Largest Halal Food Festival'. Fifty thousand people are expected to attend.
Although Human Appeal will be using its social media outlets to create a global debate about world hunger it is also organising a postcard campaign at the festival.
"We plan to engage people in this issue and persuade the Government to do more to raise awareness of the global food crisis we all face," says Zahid Rehman from Human Appeal. "We have gone back to basics and although a Twitter feed is appropriately named to discuss hunger we will be inundating Downing Street with a good old-fashioned petition to gain Mr Cameron's attention. We will also be creating opportunities at the Tory conference in Manchester to raise awareness of world hunger with delegates."
Human Appeal (humanappeal.org.uk) gained nationwide recognition and international praise this summer when its Make Bread Not War campaign transported millions of kilos of flour to thousands of hungry refugees made homeless by the conflict in Syria. Among the volunteers who travelled with Human Appeal to the war zone in Syria to deliver flour was Tariq Jahan, the Birmingham store worker who spoke out against the riots in the UK in Summer 2011.
He was praised by community leaders and politicians for bringing calm to his community just hours after his own son had been killed by a hit and run driver.
The latest initiative from Human Appeal is called a Recipe to End World Hunger. "We want to achieve two main objectives," says Rehman
"Firstly we want to raise the level of awareness of how devastating the threat of starvation is to whole communities and countries. And secondly we want the Government to make far more effort to help raise that awareness. What better place to do this than at a huge food festival? Some of the most badly affected areas of the globe where food is in short supply are places where Halal food is a way of life," he adds
Although Human Appeal was initially set up two decades ago as a Muslim charity it now claims a growing number of donations are coming from outside the Muslim community. "We are all affected by the world hunger, even in places where food is plentiful. We should be able to enjoy food where we are lucky enough to have it but also never lose sight of the millions who are not so lucky," says Rehman
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Notes to editors
For more information on the Human Appeal campaign or the Halal Food Festival contact
Simon Green: email@example.com or call 07801 933 289